Here we are: Week #26. That means I’ve shipped a new issue of this newsletter every week for six months! In lieu of celebrating and taking the week off, let’s talk about giving your audience what they want. If you have something in your marketing mix that has done well, keep…
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Last week we looked at the importance of being data-driven in your marketing. This week, I listened to a great podcast that says the other side of the…
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Marketing has traditionally been run by “brand” people. Now that every line in the budget is examined on a regular basis, marketing leaders need to rely…
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I would imagine most of you have been through some sort of rebranding exercise at one point or another. Maybe you go through them often. Or, you’re…
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When digital became a “thing,” many marketing departments stopped direct mail due to the cost associated with producing it. Now, some companies are…
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Erik Huberman is the CEO and Founder of Hawke Media. Having worked with major brands at his agency, Erik has noticed a few key areas where Marketing…
This week, I was excited to listen to a podcast with two of my favorite people on Twitter. Christina Garnett, the Senior Marketing Manager for Offline…
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The idea of Marketing reporting to a Chief Revenue Officer seems to come in and out of vogue as time goes on. Doug Bell, the CMO of LeanData, was…
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Marketing Podcast Recap