Marketing Podcast Recap

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How to Build Your Personal Brand (and why you should)
When you build your personal brand, you're betting on yourself!
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Jim MacLeod
Micro-Niche Marketing
Some people might think it's easy to just focus on one hyper-targeted audience. But the reality is that it can be more difficult than going after a more…
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Jim MacLeod
Ten Steps for Building an Audience
As marketers, our job is to build an audience so receive our marketing messages. This is the core premise behind lead generation. Here are tips to build…
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Jim MacLeod
Go Green! Recycle Your Content
You have created great content that most of your target audience hasn't seen. Recycle it! Promote it again! Get it back out there!
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Jim MacLeod
2
Moving from ABM to ABX
ABX is not a new and improved version of ABM. ABX is about better alignment between sales and marketing.
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Jim MacLeod
Storytelling with Data
Telling stories with data can transform complex information into compelling narratives, making it easier for audiences to grasp and retain key insights.
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Jim MacLeod
2
Marketing Doesn't Own the 4Ps
We need to stop teaching the 4Ps to marketing students. Companies have changed and the responsibilities of marketing have been distributed throughout…
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Jim MacLeod
2
Marketing Podcast Recap
Marketing Podcast Recap
Learn from these quick, visual recaps of marketing podcasts.
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Marketing Podcast Recap

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