If You Hate Math, Performance Marketing Isn't for You
jimmacleod.substack.com
Yeah, it’s a bit of a long headline, but when Later’s Performance Marketing Specialist, Alex Lewis, said this quote at the end of her Marketing Happy Hour podcast appearance, I knew it would be a great title. So much of Performance Marketing comes down to running tests and seeing what is driving conversions and revenue. It’s different from Brand Marketing because Performance Marketing efforts are measured. That means you’re spending a bunch of time in Excel and PowerPoint to fine-tune your campaigns and programs. And there’s usually a lot of math involved with that.
If You Hate Math, Performance Marketing Isn't for You
If You Hate Math, Performance Marketing Isn't…
If You Hate Math, Performance Marketing Isn't for You
Yeah, it’s a bit of a long headline, but when Later’s Performance Marketing Specialist, Alex Lewis, said this quote at the end of her Marketing Happy Hour podcast appearance, I knew it would be a great title. So much of Performance Marketing comes down to running tests and seeing what is driving conversions and revenue. It’s different from Brand Marketing because Performance Marketing efforts are measured. That means you’re spending a bunch of time in Excel and PowerPoint to fine-tune your campaigns and programs. And there’s usually a lot of math involved with that.