Marketing Podcast Recap

Share this post

Customer Experience is More Than Just Customer Service

jimmacleod.substack.com

Discover more from Marketing Podcast Recap

Learn from these quick, visual recaps of marketing podcasts.
Continue reading
Sign in

Customer Experience is More Than Just Customer Service

Jim MacLeod
Mar 27, 2022
1
Share this post

Customer Experience is More Than Just Customer Service

jimmacleod.substack.com
Share

If customer service is not handled correctly, it doesn’t matter how good your product, marketing, or sales is, customers will not stick around. The brand of a company can be made or destroyed by one customer service interaction.

StoryBrand’s director of customer experience, Kelley Kirker, was recently on the Marketing Made Simple podcast where she talked about the importance of customer service and how it has to serve the customer and the company.

I’m sure there are a lot of so-called “obvious” items in this recap, but if they were so obvious, all companies would be doing this and we’d never hear about custom service failures.

If you’re interested in having any of these takeaways in your future presentations, you can download this info as slides.

Thanks for skimming!

-Jim

1
Share this post

Customer Experience is More Than Just Customer Service

jimmacleod.substack.com
Share
Previous
Next
Comments
Top
New
Community

No posts

Ready for more?

© 2023 Jim MacLeod
Privacy ∙ Terms ∙ Collection notice
Start WritingGet the app
Substack is the home for great writing