How to Build Your Personal Brand (and why you should)

Lydia Pierre has been shaping executive personal brands for more than 12 years. In her role as Senior Director of Brand Management at PBG, she has learned what people need to launch and sustain their personal brands.

Recently, Lydia sat down with Nick Westergaard on his On Brand podcast to talk about why you need a personal brand, and what you need to know to get started. Here are some of the highlights that stuck out to me.