How to Evolve Your Legacy Brand

Mayur Gupta has spent years pushing brands to new levels at companies such as Kimberly-Clark, Spotify, and Freshly. Now he’s been tasked with bringing the famous Gannett brand into the future. Recently, he sat down with the Marketing Trends podcast from Mission to discuss how CMOs can change the engine while still flying the plane.

Here are the key points I took away from this conversation.

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