Humanize Your Brand
The best way to stand out in today's marketing world is to be original.
Two major factors are driving buyers to want more more human experiences. First, it’s cliche to say the pandemic changed everything … but it did. Because of this, consumers are looking for more human experiences. This means that companies must move away from corporate-speak and be authentic and human.
Marketing speaker, author, and educator, Mark Schaefer, was a guest on the Marketing Smarts podcast by MarketingProfs and he spoke about the importance of being human.
Thanks to my membership in Mark’s RISE community, I was able to attend the MarketingProfs B2B conference recently. Everyone was talking about the impact that AI will have on marketing. The perfect answer to this will be to inject humanity into your work. This will be the key differentiator when most companies are automating a majority of their marketing output.
The modern world started in March of 2020. In order to succeed, companies have to adapt to what people want. Here are some more tips that I collected from the conversation.
Stock:
Photo by Jed Villejo on Unsplash
Photo by Remy Baudouin on Unsplash
Photo by August de Richelieu from Pexels
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Thanks for skimming!
-Jim