Moving from ABM to ABX
Jon Miller has seen a lot of evolution during his time in Marketing. From the early days as a co-founder, and the first CMO, of Marketo, to his time as CEO at Engagio, to his current role as CMO at Demandbase, Miller has seen how account-based marketing (ABM) could work better as account-based experiences (ABX).
He talked about this on a recent CMO Chat podcast from the CMO Alliance. Here’s what I took away from the episode.
This is great Jim. As a marketing outsider, I’m left wondering what “GTM” is.