Marketing Podcast Recap

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Moving from ABM to ABX

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Moving from ABM to ABX

Jim MacLeod
Jan 8, 2022
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Moving from ABM to ABX

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Jon Miller has seen a lot of evolution during his time in Marketing. From the early days as a co-founder, and the first CMO, of Marketo, to his time as CEO at Engagio, to his current role as CMO at Demandbase, Miller has seen how account-based marketing (ABM) could work better as account-based experiences (ABX). 

He talked about this on a recent CMO Chat podcast from the CMO Alliance. Here’s what I took away from the episode. 

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Moving from ABM to ABX

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Moving from ABM to ABX

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Mark Hicks
Writes MarkBuildsIt
Jan 12, 2022

This is great Jim. As a marketing outsider, I’m left wondering what “GTM” is.

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