Ten Steps for Building an Audience

As marketers, our job is to build an audience so receive our marketing messages. This is the core premise behind lead generation. Here are tips to build an engaged audience.

I finally get to showcase my all-time favorite podcast: This Old Marketing! For years, I’ve been listening to Joe Pulizzi and Robert Rose break down the latest marketing news. But news articles don’t necessarily align with the types of infographics I’m trying to share. I’m looking for content that can stand a longer test of time than just talking about whatever Elon Musk broke this week.

But last week, Joe and Robert had an episode where they broke down their tried and true methods for building an audience. Considering how long I’ve listened to these two chuckleheads (their words), and how much I’ve spent on their books and events, I’d consider myself to be a member of their audience(s).

Here are what they’ve done to help build their audience …

Photos by Mimi Thian on Unsplash, Desola Lanre-Ologun on Unsplash, Product School on Unsplash, Wan San Yip on Unsplash, UX Indonesia on Unsplash, Severin Höin on Unsplash, Yogas Design on Unsplash, Gaining Visuals on Unsplash, Mauro-Fabio Cilurzo on Unsplash, Ben Moreland on Unsplash

I will get to see and chat with both Joe and Robert at the Creator Economy Expo next week in sunny Cleveland, Ohio. I can’t wait to catch up with them and the other CEX attendees. I learned so much at last year’s event.

Let me know if you’re going to be there! Your comments and engagements help expand the reach of this newsletter.

---

3 Asks:

1. Comment, like, and share this newsletter

2. Want to advertise to a group of 900+ marketing and business leaders? This newsletter has a 70-95% view rate. Learn more

3. Hire me!

---

Thanks for skimming,

-Jim