The Benefits of Visual Marketing

Effective visual marketing is about so much more than making something look pretty. It's about driving the viewer to take action.

Hey folks, I know it’s been a while. But I’ve been busy creating something that I think you’ll find very useful.

A couple of weeks ago, Tilt Publishing released my first book, The Visual Marketer: The Marketer's Crash Course for Creating Memorable and Effective Visuals. This book was written specifically for marketers because I know the challenges you face.

Everyone has to do more with less, which means creating your own marketing graphics. Canva and generative AI can help automate some of the design work, but it’s not creating graphics that stand out or drive action.

This book teaches you the basics of design so you can be better at your job and its ever-expanding responsibilities.

I miss producing infographics regularly. Even though I don’t currently have the time to produce a new infographic each week, I am still writing a newsletter focused on marketing and design. If this interests you, please check out https://afterdesign.kit.com.

I hope you’re all doing well!

Thanks for skimming!

-Jim