Marketing has traditionally been run by “brand” people. Now that every line in the budget is examined on a regular basis, marketing leaders need to rely on data to prove the value of marketing. The creative and branding side is still important. But internally, the people at the top want to know how marketing is contributing to the bottom line.
Why You Need to be a Data-Driven Marketer
Why You Need to be a Data-Driven Marketer
Why You Need to be a Data-Driven Marketer
Marketing has traditionally been run by “brand” people. Now that every line in the budget is examined on a regular basis, marketing leaders need to rely on data to prove the value of marketing. The creative and branding side is still important. But internally, the people at the top want to know how marketing is contributing to the bottom line.