Friction Can Be ... Good?
We spend so much time thinking that we need to reduce friction to make it easier for customers and prospects to take the action we want them to take. But what if that's not always true.
Get smarter in 5 minutes with Morning Brew (it's free)
There's a reason over 4 million people start their day with Morning Brew - the daily email that delivers the latest news from Wall Street to Silicon Valley. Business news doesn't have to be boring...make your mornings more enjoyable, for free.
Powered by Swapstack
Soon Yu is a speaker on innovation and design and the author of Iconic Advantage. Later this year he’ll be releasing a book on the benefits of friction in experiences.
Soon was on The Justin Brady Show about this exact topic. While it may seem counterintuitive, Soon explains why adding friction can be a good thing and gives examples of experiences that are more memorable due to friction.
Soon is one of those people where you will learn something every time you hear him talk. This episode was no different.
Generative AI is going to eliminate the need for many creative professionals. Are you prepared? Most aren’t. Visit AfterDesign.me to learn how to adapt your career.
Want to get your message in front of more than 1,000 marketing and business leaders? Check out the partner opportunities:
Thanks for skimming!
– Jim
It reminds me of the British brand ''Marmite'': friction is their DNA. Thank you for sharing Soon Yu's work, I did not know him!