Friction Can Be ... Good?

We spend so much time thinking that we need to reduce friction to make it easier for customers and prospects to take the action we want them to take. But what if that's not always true.

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Soon Yu is a speaker on innovation and design and the author of Iconic Advantage. Later this year he’ll be releasing a book on the benefits of friction in experiences.

Soon was on The Justin Brady Show about this exact topic. While it may seem counterintuitive, Soon explains why adding friction can be a good thing and gives examples of experiences that are more memorable due to friction.

Soon is one of those people where you will learn something every time you hear him talk. This episode was no different.

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Thanks for skimming!

– Jim