We spend so much time thinking that we need to reduce friction to make it easier for customers and prospects to take the action we want them to take. But what if that's not always true.
Soon is one of those people who inspires you to think deeper whenever you hear him talk. For a couple of weeks he was helping out a startup I was a part of, and it was amazing to watch him think.
It reminds me of the British brand ''Marmite'': friction is their DNA. Thank you for sharing Soon Yu's work, I did not know him!
Soon is one of those people who inspires you to think deeper whenever you hear him talk. For a couple of weeks he was helping out a startup I was a part of, and it was amazing to watch him think.
Wow! What a privilege to witness that! I will look into his content more 🙏