We spend so much time thinking that we need to reduce friction to make it easier for customers and prospects to take the action we want them to take. But what if that's not always true.
It reminds me of the British brand ''Marmite'': friction is their DNA. Thank you for sharing Soon Yu's work, I did not know him!
It reminds me of the British brand ''Marmite'': friction is their DNA. Thank you for sharing Soon Yu's work, I did not know him!