We need to stop teaching the 4Ps to marketing students. Companies have changed and the responsibilities of marketing have been distributed throughout the company. Read on to see why this has changed.
Great insight! I agree that business strategy, such as analytics, customer service, digital touchpoints, and experience design are bigger than just marketing. It takes all departments to understand how these elements come together to deliver the most important unified thing that matters…’trust.’
Great insight! I agree that business strategy, such as analytics, customer service, digital touchpoints, and experience design are bigger than just marketing. It takes all departments to understand how these elements come together to deliver the most important unified thing that matters…’trust.’