The idea of Marketing reporting to a Chief Revenue Officer seems to come in and out of vogue as time goes on. Doug Bell, the CMO of LeanData, was recently on the daily MarTech Podcast with Benjamin Shapiro. Doug talked about why this is becoming a trend again, and why he thinks it will fail like last time.
Should Marketing Report to the CRO?
Should Marketing Report to the CRO?
Should Marketing Report to the CRO?
The idea of Marketing reporting to a Chief Revenue Officer seems to come in and out of vogue as time goes on. Doug Bell, the CMO of LeanData, was recently on the daily MarTech Podcast with Benjamin Shapiro. Doug talked about why this is becoming a trend again, and why he thinks it will fail like last time.