We all know that video is one of the best ways to engage an audience. But do we know why? On a recent episode of Digital Marketing Podcast, Hurricane Media general manager Jon Mowat broke down the science behind why video grabs our attention (spoiler: it’s due to snakes) and how emotional stories in videos can be powerful, or dangerous, ways to engage an audience.
The Emotional Power of Video
The Emotional Power of Video
The Emotional Power of Video
We all know that video is one of the best ways to engage an audience. But do we know why? On a recent episode of Digital Marketing Podcast, Hurricane Media general manager Jon Mowat broke down the science behind why video grabs our attention (spoiler: it’s due to snakes) and how emotional stories in videos can be powerful, or dangerous, ways to engage an audience.