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The Emotional Power of Video
We all know that video is one of the best ways to engage an audience. But do we know why?
On a recent episode of Digital Marketing Podcast, Hurricane Media general manager Jon Mowat broke down the science behind why video grabs our attention (spoiler: it’s due to snakes) and how emotional stories in videos can be powerful, or dangerous, ways to engage an audience.
Here are a few of the key takeaways from this episode.
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Thanks for skimming,