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The Road to CMO
This issue is a little different, you’ll have to click on the link below to see the infographic.
Years ago I had the privilege of working for Vala Afshar when he took over as Chief Marketing Officer for our company at the time, Enterasys Networks. Shortly after that, we were acquired by Extreme Networks, and our team was given 90 days to rebrand the company. It was quite the trial-by-fire for the new CMO.
Vala had a unique path to becoming a CMO. In this article on ZDNet, we detail that journey, as well as 20 other CMOs who had their own journies to the top marketing job.
Read: Where Do Successful Chief Marketing Officers Come From on ZDNet to view this week’s infographic.
Thanks for reading,
P.S. before designing the infographic, I drew each of these CMOs using Adobe Illustrator on the iPad.