Archive - Marketing Podcast Recap

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AI's Impact on Knowledge Work

For the past few years we've seen automation's impact on industrial artisans. Now, we're seeing the beginning of automation's impact on knowledge…

Aug 27 •

Friction Can Be ... Good?

We spend so much time thinking that we need to reduce friction to make it easier for customers and prospects to take the action we want them to take…

Aug 20 •

July 2023

Dusting Off Diamonds

Stop creating new marketing content every time you have an idea. Find the gems and find new ways to get those in front of the right people

Jul 30 •

AI is Your Co-Pilot. You are the Pilot

Many people are wary or afraid of AI. John Maeda discusses why you shouldn't be afraid of AI and why you should get comfortable with it. Right now.

Jul 2 •

June 2023

3 Steps for Social Success

Interested in growing your social following? Of course you are. A bigger following helps you get your message out there. Here are three things you…

Jun 4 •

May 2023

How will AI Impact Search?

This is the billion-dollar question these days. Companies are working to outmaneuver Google to take part of its dominant market share. 6-12 months from…

May 21 •

The New Rules of YouTube

As YouTube shifts from social graphs to interest graphs, it's more important to make content that gets views rather than focus on subscriber counts.

May 14 •

How to Build Your Personal Brand (and why you should)

When you build your personal brand, you're betting on yourself!

May 7 •

April 2023

Micro-Niche Marketing

Some people might think it's easy to just focus on one hyper-targeted audience. But the reality is that it can be more difficult than going after a more…

Apr 30 •

Ten Steps for Building an Audience

As marketers, our job is to build an audience so receive our marketing messages. This is the core premise behind lead generation. Here are tips to build…

Apr 23 •

Go Green! Recycle Your Content

You have created great content that most of your target audience hasn't seen. Recycle it! Promote it again! Get it back out there!

Apr 9 •

Moving from ABM to ABX

ABX is not a new and improved version of ABM. ABX is about better alignment between sales and marketing.

Apr 2 •

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