The Benefits of Visual Marketing

Effective visual marketing is about so much more than making something look pretty. It's about driving the viewer to take action.

Apr 2 • 

Jim MacLeod

October 2023

Humanize Your Brand

The best way to stand out in today's marketing world is to be original.

Oct 15, 2023 • 

Jim MacLeod

4

August 2023

AI's Impact on Knowledge Work

For the past few years we've seen automation's impact on industrial artisans. Now, we're seeing the beginning of automation's impact on knowledge…

Aug 27, 2023 • 

Jim MacLeod

1

Friction Can Be ... Good?

We spend so much time thinking that we need to reduce friction to make it easier for customers and prospects to take the action we want them to take…

Aug 20, 2023 • 

Jim MacLeod

2

3

July 2023

Dusting Off Diamonds

Stop creating new marketing content every time you have an idea. Find the gems and find new ways to get those in front of the right people

Jul 30, 2023 • 

Jim MacLeod

1

AI is Your Co-Pilot. You are the Pilot

Many people are wary or afraid of AI. John Maeda discusses why you shouldn't be afraid of AI and why you should get comfortable with it. Right now.

Jul 2, 2023 • 

Jim MacLeod

4

June 2023

3 Steps for Social Success

Interested in growing your social following? Of course you are. A bigger following helps you get your message out there. Here are three things you…

Jun 4, 2023 • 

Jim MacLeod

2

May 2023

How will AI Impact Search?

This is the billion-dollar question these days. Companies are working to outmaneuver Google to take part of its dominant market share. 6-12 months from…

May 21, 2023 • 

Jim MacLeod

3

2

The New Rules of YouTube

As YouTube shifts from social graphs to interest graphs, it's more important to make content that gets views rather than focus on subscriber counts.

May 14, 2023 • 

Jim MacLeod

3

How to Build Your Personal Brand (and why you should)

When you build your personal brand, you're betting on yourself!

May 7, 2023 • 

Jim MacLeod

2

April 2023

Micro-Niche Marketing

Some people might think it's easy to just focus on one hyper-targeted audience. But the reality is that it can be more difficult than going after a more…

Apr 30, 2023 • 

Jim MacLeod

Ten Steps for Building an Audience

As marketers, our job is to build an audience so receive our marketing messages. This is the core premise behind lead generation. Here are tips to build…

Apr 23, 2023 • 

Jim MacLeod

1