Marketing Podcast Recap

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August 2023

July 2023

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May 2023

How will AI Impact Search?
This is the billion-dollar question these days. Companies are working to outmaneuver Google to take part of its dominant market share. 6-12 months from…
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Jim MacLeod
2
The New Rules of YouTube
As YouTube shifts from social graphs to interest graphs, it's more important to make content that gets views rather than focus on subscriber counts.
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Jim MacLeod
How to Build Your Personal Brand (and why you should)
When you build your personal brand, you're betting on yourself!
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Jim MacLeod

April 2023

Micro-Niche Marketing
Some people might think it's easy to just focus on one hyper-targeted audience. But the reality is that it can be more difficult than going after a more…
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Jim MacLeod
Ten Steps for Building an Audience
As marketers, our job is to build an audience so receive our marketing messages. This is the core premise behind lead generation. Here are tips to build…
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Jim MacLeod
Go Green! Recycle Your Content
You have created great content that most of your target audience hasn't seen. Recycle it! Promote it again! Get it back out there!
 • 
Jim MacLeod
2
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