Google lives at the heart of so much of what we do as marketers. But if you look at how Google has been evolving, it turns out Google is no longer pretending to be in the business of helping website owners. Google is more interested in keeping visitors on its own properties than driving traffic to your site.
Organic (is out of) Reach
Organic (is out of) Reach
Organic (is out of) Reach
Google lives at the heart of so much of what we do as marketers. But if you look at how Google has been evolving, it turns out Google is no longer pretending to be in the business of helping website owners. Google is more interested in keeping visitors on its own properties than driving traffic to your site.