Tips for Building a Community: 2022
Tips for Building a Community: 2022
This week, I was excited to listen to a podcast with two of my favorite people on Twitter. Christina Garnett, the Senior Marketing Manager for Offline Community & Advocacy at B2B powerhouse HubSpot (and unofficial #MarketingTwitter queen), was recently on Jason Bradwell’s B2B Better podcast.
Christina walks through why it’s important to build a community in 2022. She then gives advice on how to build a community, and how to scale that community without losing the human aspect.
Here are some of the things I learned:
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This is the twentieth(!) weekly edition of this newsletter that I’ve shipped. If you’d like to see some of the previous recaps, check out the archive. Thanks to everyone who has let me know what they like and has offered advice on ways to improve this newsletter so it can provide more value.
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Thanks for skimming,
-Jim
A key framework in my three-and-a-half decades as a community builder and consultant to communities of place and workplace communities seems to apply here, as well. Are we viewing and engaging with people as “objects,” “recipients,” or “resources.” Using this framework—originally developed by my mentor, Bill Lofquist with a focus on adults’ relationships with youth, which I adapted for use in all human relationships—it seems to me that Christina is suggesting we view our customers as resources and engage with them accordingly.