This week, I was excited to listen to a podcast with two of my favorite people on Twitter. Christina Garnett, the Senior Marketing Manager for Offline Community & Advocacy at B2B powerhouse HubSpot (and unofficial #MarketingTwitter queen), was recently on
A key framework in my three-and-a-half decades as a community builder and consultant to communities of place and workplace communities seems to apply here, as well. Are we viewing and engaging with people as “objects,” “recipients,” or “resources.” Using this framework—originally developed by my mentor, Bill Lofquist with a focus on adults’ relationships with youth, which I adapted for use in all human relationships—it seems to me that Christina is suggesting we view our customers as resources and engage with them accordingly.
A key framework in my three-and-a-half decades as a community builder and consultant to communities of place and workplace communities seems to apply here, as well. Are we viewing and engaging with people as “objects,” “recipients,” or “resources.” Using this framework—originally developed by my mentor, Bill Lofquist with a focus on adults’ relationships with youth, which I adapted for use in all human relationships—it seems to me that Christina is suggesting we view our customers as resources and engage with them accordingly.